Videos from our sister site Tradeshow Feed.com.
Ideas, strategies and new technologies to make tradeshows more successful. Tradeshowfeed is meant to be a provocative, lively discussion about what's working and what's not, what new ideas are changing how we interact in business, and how to succeed as the landscape of tradeshows shifts.
Maximizing Trade Show ROI : The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is strong. But when the bottom drops out, as it always does, for some reason or another, were left with CEOs, COOs, CMOs, and the scariest C of them all the CFO asking why the heck youre spending all this money on trade shows?! Whats the ROI?The book covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing.
Van Rogers Influence on Trade Shows - Van Rensselaer Rogers first established Rogers Display Studios, Inc. at the Old Arcade in downtown Cleveland after returning from Hollywood and a stint with Walt Disney. Van Rogers became a true force within the trade show industry, easily recognized with his iconic ten-gallon Stetson hat and waxed mustache. He was a founder of the Exhibit Designers & Producers Association (ED&PA) and was involved in the creation of the National Trade Show Exhibitors Association (NTSEA). In 1972 Van Rogers sold his company to NESCO Inc. which continues to own The Rogers Company today.
65 Years of Trade Show Excellence - Jeffrey Blackwell, president of the Rogers company, talks about how trade shows have changed in 65 years and where the industry is headed.
AHIMA Strategies from Diskriter - Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of trade shows.
Richard Erschik is gearing up video presentation - Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country.
Drayage: An Inside Look at How It Works and How You Can Save (Part 1) - Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offer tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events.
Drayage: An Inside Look at How It Works and How You Can Save (Part 2) - Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question "What exactly is drayage and why does it cost so much?"
Waste to Wave Kiosk - Designing a display sometimes entails more than materials, color, and construction. Sometimes a project calls for understanding all the objectives of the client. The Rogers Company designed and constructed kiosks for the Waste to Waves project which is slated to travel to museums all over the country. Using all natural materials to construct and print the kiosk, Rogers was also able to create panels that fold flat for efficient storage and shipment. In the video Dr. Marcus Eriksen talks about his work to fight pollution in the world's ocean and promote more efficient use of plastics.
On Floor Interview: Landmark Transcription Hear Landmarks strategies for a great tradeshow. This is an ongoing series to collect tips from the floor from a wide range of companies and industries. Sukki Jahnke from The Rogers Company, conducts this tradeshow floor interview from AHIMA 09.
