Blog
Planning Successful Pre-Event Promotions
76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list. For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where. …
5 Ways to Take Advantage of Tension Fabric
Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who…
Time Lapse Video of ABBs Annual Private Trade Show
This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation and Power World 2011 held in Orlando, Florida. The Rogers…
Flexible LED Screen
Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays. But there is still one challenge when it comes to presenting animation, films, and presentation: screens still…
Don’t Exhibit, Don’t Demo, Solve a Problem
If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration.…
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of The Rogers Company recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this…
Van Rogers: Trade Show Visionary
Van Rogers was definitely a quirky guy from another era. Sporting a ten gallon hat and a waxed mustache, Rogers was hailed on trade show floors as “The Colonel”. But Rogers was a visionary in the industry recognizing the need…
The Rogers Company Celebrates 65 Years in Trade Show Design and Building
The Rogers Company is marking an important milestone in the company’s history by celebrating its 65th anniversary in 2010. This makes the designer and builder of trade show exhibits and other branded environments one of the most experienced and well-respected…
Interactive Floor Projections – Koi Pond
This is a sample of interactive floor projections: the Water Effect. Scenes creates custom interactive effects for any kind of event, on the floor as on the wall or screens.
Drayage: An Inside Look at How It Works and How You Can Save (Part II)
Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a trade show. They also speak about ways the industry can work together to make live…
Drayage: An Inside Look at How It Works and How You Can Save (Part I)
Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offer tips and strategies for saving money exhibiting at a trade show. They also speak about ways the industry can work together to make live events more effective…