The Top 5 Considerations When Planning an Exhibition

March 21, 2024

By Erin Eldridge, March 21, 2024 Trade shows, or exhibitions, offer great opportunities for businesses to showcase their products and services, connect with potential customers and enhance brand recognition. Achieving success in these events depends on careful planning and execution.…

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Plan Ahead: A Trade Show Checklist

One of the most important components in planning for an upcoming trade show is your preparation. The simplest method to ensure that you are prepared is to use a good old-fashioned checklist. This will ensure that even the smallest detail…

JBs Space: What’s a True Partnership?

“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry,  I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely…

JB’s Space: How Marketing Saved America

Full disclosure, I am a political junkie. I read articles from every publication from Bloomberg and Reuters to Salon.com. I even read the Drudge Report and the Huffington Post. So I’m fairly well versed in the political tenor of both…

JB’s Space: Experiential Trade Show Marketing

Have you ever test driven a car that looks awesome from the outside, but once you get inside and drive the car you find out that its ergonomics are bad, it handles poorly, and it’s noisy to boot? On the…

Cooking with Rogers – Crockpot Pulled Pork & Stress Free Show Services

Ingredients5-7 lbs. pork shoulder or Boston butt roast1 red onion1 12oz can of ginger ale or sprite1 tbsp. season salt2 bottles of your favorite bbq sauce3 cups of water Directions:Take pork out of package and place in crockpot (fatty side…

Cooking with Rogers – Broccoli Buzz Salad

IngredientsSalad Ingredients1 bunch of broccoli1/2 cup of dried cranberries1/2 cup of cashews 1/2 cup of cheddar cheese 3-4 strips of cooked and crumbled bacon (or more to your liking…bacon makes everything good!!!) Dressing Ingredients 1/2 cup Hellman’s mayo1/4 cup white sugar2…

Cooking with Rogers – Jalapeno Popper Dip & How to Heat Up Your Trade Show Booth

Ingredients8 Fresh Jalapeno Peppers2 Packages of Cream Cheese (8oz each)1 Cup of mayonnaise1 Cup of Shredded Cheddar Cheese1 Cup of Shredded Mozzarella Cheese1 Cup of crushed Ritz Crackers Tablespoon of Melted Butter1 Bag of Tortilla Chips or Fresh Vegetables8 Strips…

JB’s Space: Going Global

When I first joined the trade show and exhibit industry mid-way through 2001, I was told that this was a “regional” industry.  Meaning that companies liked to do business with a local exhibit house in close proximity to their own…

Instagram for Trade Show Promotion

Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So,…