Custom Trade Show Exhibits
CUSTOM TRADE SHOW EXHIBITS THAT CAPTIVATE AND CONVERT
The Rogers Company is an award-winning designer and manufacturer of custom trade show exhibits. We specialize in creating memorable brand experiences that build equity and help you stand out from the competition. Our commitment to exceptional products and services has kept our clients coming back for decades.
CUSTOM BOOTHS TAILORED TO YOUR NEEDS
Get the booth you need exactly how you need it.
- Any Size: From 10’ x 10’ spaces to massive double deck booths
- Design Flexibility: Choose the shapes, textures, materials and accessories that are perfect for your brand
- Adaptability: Get it configurable for islands, peninsulas, inlines, etc.
- Longevity: Engineered for durability and long life
SERVICES THAT DRIVE SUCCESS
Choose from our comprehensive support services to enhance your brand presence and impact.
- Strategic Planning: Collaborative scheduling and project management
- Booth Design & Technology: The latest tech and tactics to immerse and engage
- Engineering and Fabrication: Skilled artisans and machine operators crafting with care
- Show Logistics, Labor Management, I&D: On-site to ensure your success
- Warehousing: Protecting and managing your assets
ABOUT ROGERS
Our unwavering commitment is to surpass our clients’ expectations. We achieve this by being an extension of your marketing team, closely collaborating with you and consistently going above and beyond.
We are an industry leader with strategic locations in Cleveland, Ohio and Las Vegas, Nevada to cover your show needs throughout North America and beyond. With a stable history, a vision for what lies ahead, and a wealth of experience that spans thousands of successful events and venues, we are poised to meet your needs now and well into the future.
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Custom Booth Configurations
An inline booth is typically in a row with neighboring exhibitors to the left and right, leaving only the front side exposed to an aisle. See how you can transform your inline booth into a branded space on any budget.
A peninsula booth has aisles on three sides, with the main backwall connected to the end of a row of inline booths or another peninsula booth. Learn more about peninsula spaces and check out some designs.
Island booths are open to aisles on all four sides. Designing this space for optimal traffic flow, branding and messaging is key to leveraging this high-value space. Explore your island booth options.
Double-deck booths take your display to new heights. See how these structures increase your square footage to create meeting rooms, hospitality suites or additional product displays above your main show floor space.
Custom Booth FAQs
From discovery to installation, the timeline for developing a custom trade show booth generally ranges from 12 to 16 weeks, depending on booth size, design complexity and materials used. Early collaboration with your custom exhibit partner ensures a smooth process and timeline.
Maximizing ROI with a custom trade show booth involves a combination of strategic planning, scalable booth configurations, optimized traffic flow, intuitive wayfinding and strong sightlines. Key tactics include highly visible branding, compelling messaging, high-impact graphics and incorporating interactive and personal engagement opportunities to generate sales opportunities. Lead management processes also need to be in place to measure ROI results.
Our Leads Estimator Tool can help you determine how many demo stations you need to hit your leads goals.
Custom booths have higher upfront costs than renting, but these costs can be offset over time through reusability and capital expense accounting. Scalable custom booths can withstand repeated use for multiple events over the long term, typically with some occasional repairs, reconfiguring and refreshing. Custom booths are ideal for brands that exhibit at many trade shows and want a visual advantage for major industry events.
Incorporating product demonstration stations and interactive technology into a custom booth both educates visitors and provides an immersive experience that fosters emotional connections and enhances memory recall. Strategic placement of products and technology can turn curiosity into action. Key tactics include guided demos, workshops, educational sessions, VR, AR, gamification and touchscreens.
A well-designed custom exhibit serves as a mobile brand environment, supporting brand awareness, product launches, experiential marketing, lead generation, new market penetration, pipeline growth and relationship building.
A custom exhibit is typically built for long-term, repeated use, which reduces material waste and consumption over its lifecycle. Purposeful design choices, modularity, responsible material selection, efficient lighting and digital technology in lieu of physical products or printed collateral further reduce the exhibitor's footprint.
When working with your trade show fabricator, choose a flexible custom booth design that allows you to reconfigure components for 10' x 10', 10' x 20', 20' x 20' and larger spaces. Consider multiple booth formats, as well, such as inline, peninsula or island styles. A cleverly designed custom booth will maintain brand consistency across various shows and booth formats.
To measure a booth's effectiveness beyond lead counts, consider the following:
- Sales Conversion Rate: Calculate the percentage of leads that turned into sales.
- Revenue: Calculate the revenue generated from leads that turned into sales.
- Return on Investment: Calculate the ROI of the booth by subtracting booth costs from sales lead revenue.
- Cost per Lead: Calculate the CPL by dividing the booth costs by the number of leads generated. Measure how that compares to your other marketing initiatives.
- Revenue per Lead: Calculate the RPL by dividing the sales revenue by the number of leads generated. Measure how that compares to your other marketing initiatives.
- New Business Development: Determine the percentage of new customers among the leads that converted to sales.
- In Booth Engagements: Count the number of visitors who participated in educational sessions, games, workshops, hospitality, etc.
- Digital Analytics: Monitor website visitor spikes and social media engagement before, during and after the show.
The first step to managing logistics and I&D of a complex custom booth is to follow the show-provided Exhibitor Manual. The manual will provide instructions to guide booth design and layout, as well as specific rules, deadlines and key contacts for the event. Many show organizers also offer discounts if certain forms and orders are submitted in advance of the deadline. Each show, city and venue will have its own set of rules, so it's essential to work closely with an experienced trade show booth fabricator to guide you through the complexities of labor management, rigging, utilities, catering, furnishings and more.
Exhibits Portfolio
Fives Group
Fives exhibited in this vibrant, clean 20×20 split island booth at the Battery Show.
Chromaflo Technologies
Chromaflo Technologies, made a colorful splash with their 20×20 booth!
O-I Booth and Lounge at CBC
O-I debuted a stunning new 20’x30′ island booth where they beautifully displayed over 50 different styles of bottles in a 10’x10’ large back-lit feature window. O-I also debuted a 15’x50′ Design Lab called EXPLORE.DESIGN.LAUNCH. outside the hall with an O-I artist creating live sketches of glass bottles during the show.
ABP Induction Systems
ABP Induction Systems exhibited in a open 30×40 booth which included a double deck for meeting space at CAST Expo.
Rock & Roll Hall of Fame
Rogers collaborated with the Rock and Roll Hall of Fame and the Metropolitan Museum of Art, to help create the new PLAY IT LOUD exhibit.
Cleveland Clinic
Cleveland Clinic exhibited in a 20×40 booth at ACC. The booth included several back-lit graphics that filled their space with bright and dynamic imagery.
Stratacache at NRF
Stratacache exhibited in a spacious 50×60, which gave them a lot of space to show case their digital signage products in unique ways. The vignettes are perfect for showing functionality of the digital signage within the created environments.
L’or de Seraphine
L’or de Seraphine made a huge impact in their 10×10 booth at the Housewares Show. This stunning little booth won the Global Innovation Award for Design!
GEVAS Packaging Technologies
GEVAS Packaging Technologies exhibited in a clean, open 15×30 island booth at the IDEA Show. The open floor plan helped create an inviting environment that made attendees feel welcome to walk in to.
Avery Dennison iLab
Rogers collaborated with Avery Dennison to create unique pieces for their iLab. These pieces are used to showcase their products.
Cleveland Public Library
The Rogers Company worked with design firm Nesnadny + Schwartz to bring the “Changing Minds” exhibit to the public with a display that was designed to travel throughout the Cleveland Public Library system.
Rock & Roll Hall of Fame
The Rogers Company worked with The Rock & Roll Hall of Fame and the design firm Pentagram to create an exciting tribute to the past 50 years of Rolling Stone Magazine’s history.
Automated Packaging Systems
Automated Packing System exhibited in a huge 82×41 corner booth at PACK EXPO. The spacious booth gave them ample room to showcase their large pieces of equipment without making the booth feel crowded.
Newell Brands
Newell Brands displayed a two-story, 30’ x 110’ at the INTERNATIONAL HOME + HOUSEWARES SHOW. There were many design challenges to create this enormous, beautifully lit booth.
Avery Dennison at Label Expo
Avery Dennison exhibited in a 50×75 booth at LabelExpo. The booth had a clean and colorful open floor plan, with a lot of high tech components to emphasize the “Power Up” theme!
Omnova Solutions at IWF
Omnova Solutions exhibited in a brightly light 20×20 booth at IWF.
T. Marzetti Company
T. Marzetti Company exhibited in a beautiful, open 20×30 booth at PMA, Produce Marketing Association.
OPTIMA
Optima exhibited in a 48×98 booth where they showcased three of their large machines at Pack Expo. Check out the nice hospitality area where they offered coffee all day and several happy hours throughout the show where it turned into a full service bar!
Steris
STERIS exhibited in a 50×70 booth with uplit flooring leading in the their demo operating room at AORN.
Houweling’s Group
Houweling’s Group debuted their new 20×20 booth at the Canadian Produce Marketing Association, CPMA.
Texas A&M University
Texas A&M exhibited in a 20×20 booth at SXSW and also exhibited on two floors of the Hotel Van Zandt.
Stratacache
Stratacache created a digital touch screen experience to show case their services in a 10×20 booth at NACS.
O-I
O-I exhibited in a 20×30 booth at the CBC, Craft Brewers Conference. Make sure you get a good look at the custom bottle lights suspended above the bar.
ABB Group
Rogers collaborated with ABB Group to create and execute a branded roadshow training and sales event. The roadshow is set to travel to four different regions of the country. The first stop of the roadshow was held in Charleston, SC.
DYMO
DYMO exhibited in a 10m x 10m booth at InterClima in Paris, France.
Avery Dennison
Avery Dennison debuted their new 50×50 booth at LabelExpo.
Schaeffler Group
Rogers worked with Schaeffler Group to create and execute the Detroit Symposium, a training event held at the Motor City Casino in Detroit. Schaeffler Group utilized many different types of technology to support their training event.
Avery Dennison
Avery Dennison’s VELA dynamic display-window technology was on exhibit in the outdoor design pavilion at NYCxDESIGN in Times Square.
Schaeffler Group
Schaeffler Group displayed in an outdoor, fully enclosed, all glass, private 50’ x 65’ pavilion at The International Consumer Electronics Show, CES, in Las Vegas. There were many challenges to bring this technology driven space to life.
Schaeffler Group
Schaeffler Group held a customer event in conjunction with NAIAS at the Detroit Convention Center. Their event was on the second floor of the main convention hall. They show cased new, exciting mobile solutions and technologies.
ABB Group
ABB Customer World is a proprietary trade show held annually. The Rogers Company engineers and fabricates all of the exhibits and graphics for this event and for the last seven years also served as the General Contractor for the show.
Hinkley Lighting
Hinkley Lighting showcased a powerful 10×20 showing various lighting options at HD Expo.
ABB Group
ABB Group exhibited in a 60×50 booth at Solar Power International.
Vancive/Avery Dennison
Vancive/Avery Dennison exhibited in a 6m x 9m booth in Dusseldorf, Germany at the MEDICA Show.
Avery Dennison
Avery Dennison exhibited in Geneva, Switzerland in a 9m x 9m booth at the INDEX show.
Avery Dennsion at INDEX
Avery Dennsion exhibited in a 9m x 9m booth at the INDEX Show in Geneva, Switzerland.
Fives Group
Fives Group exhibited their package sorting solution in a 20×20 booth at MODEX.
GeoCorp
GeoCorp exhibiting in their new 20×20 at AeroMat.
Loctite
Loctite, a division of Henkel, exhibited in their outdoor 15×30 space in Las Vegas at the International Builders Show, IBS.
International Paper
International Paper created a unique experience in their 20×20 at CES, called Shred The Evidence.
Jobs Ohio
Jobs Ohio exhibited in a 20×20 island booth at Money 20/20.
Kichler Lighting
Kichler Lighting exhibited in a 40×40 booth at the International Builders Show.
LSI Industries
LSI Industries debuted their new 20×30 booth at NACS, National Association of Convenience Stores.
O-I 20 x 20 Booth
O-I exhibited in a 20×20 booth at CBC, Craft Brewers Conference, with a larger than life fabric bottle in the center of the booth.
Omnova Solutions
Omnova Solutions exhibited at IBEX in a 10×20 booth.
OurPets
OurPets exhibited in a 30×50 booth at Global Pet Expo.
Pero Family Farms
Pero Family Farms exhibited in a 20×40 island booth at PMA.
Robinson Fresh
Robinson Fresh exhibited in a 20×50 island booth at PMA.
Rommelag
Rommelag exhibited in a 25×20 booth at PackExpo.
Trelleborg
Trelleborg exhibited in a 30×50 booth at OTC.
Chmura Economics & Analytics
Chmura building created a welcoming bright lobby with great evening curb appeal.
Stay Tuned: Rock on TV
Rock & Roll Hall of Fame updated their top three floors with a new exhibit “Stay Tuned: Rock on TV.”
Venture Lighting
Venture Lighting exhibited in a beautiful, clean open 40×40 booth at LIGHTFAIR International.
STERIS at AORN
STERIS exhibited at AORN in a large way with this 50×100.
Watts Water Technologies
The Rogers Company worked with Watts Water in Twinsburg, Ohio to create an inviting space for their customers to experience all of their plumbing, heating and water quality solutions.
Cuyahoga Community College
Rogers worked with Cuyahoga Community College to create a history timeline display to help celebrate their 50th anniversary.
ABB Customer Experience Center
Rogers collaborated with ABB to create a customer experience center for sales members and clients to get a hands-on demonstrations of how their facilities operate.
Butler Home Products
Rogers worked with Butler Home Products to create a retail style branded lobby and showroom to showcase all of the product lines.
ABB Group
Rogers collaborated with ABB to create a customer experience center for their facility in Houston, Texas. The center is used for sales members and clients to get a hands-on demonstrations of how their facilities operate.
Nordson
Rogers worked with Nordson to update their lobby, and social spaces with company branding and imaging.
Newell Brands – Calphalon
Rogers teamed up with Calphalon, a division of Newell Brands, to create a custom branded retail space inside Macy’s Herald Square in New York City.
Rubbermaid Commercial
Rogers collaborated with Rubbermaid Commercial to create a branded showroom inside the American Hotel Company in Chicago.
Lake Metroparks Farmpark
Rogers worked with Lake Metroparks Farmpark to create a fun learning environment to educate children and their parents where different food we eat is grown.
Avery Dennison
Rogers worked with Avery Dennison to create a branded history timeline display the stretches down a long hallway. We also created wayfinding signage to help navigate to the Customer Experience Center.
Newell Brands
Rogers worked with Newell Brands to create a turnkey sales meeting event in Las Vegas at the Wynn Hotel.
Newell Brands
Rogers teamed up with Newell Brands to create branded vignettes showcasing different products throughout their corporate office. These were on display during their annual analyst day meeting.
Rock & Roll Hall of Fame – Louder Than Words
Rogers collaborated with the Rock & Roll Hall of Fame to help bring their “Politics in Rock” theme to life. This exhibit was unique as it needed to be designed and contributed to be a traveling exhibit as it would be going on tour around the United States.
Steris Life Science
STERIS Life Science exhibited in a portable inline booth at ISPE.
Rovysis Automation & Information Solutions
Rovysis Automation & Information Solutions exhibited in an 10×10 inline perimeter booth at INTERPHEX.
Rommelag
Rommelag exhibited in a 20×20 peninsula booth at Interphex.
Schaeffler Group
Schaeffler Group exhibited in a large, open 30×40 island booth at Automechanica.
Avery Dennison
Rogers worked with Avery Dennison to create this colorful and welcoming lobby.
DRB
DRB used four closely located booths to feature its popular brands at the 2023 Car Wash Show, including a 60’x60′ main exhibit island configuration, a 30’x40′ Washify island, a 20’x10′ Driverse inline booth and a 20’x30′ SUDS island booth.
ABB at NECA
ABB’s custom booth at NECA 2022 featured a 53′ trailer tucked neatly behind an LED video wall, a Formula E race car and a Mobile Solutions truck.
Telix
Telix Pharmaceuticals leveraged every angle of this 30’x30′ island booth with an impressive center display, embedded video, backlit towers, video monitors and glossy white pedestals. They also served artisan grilled cheese, freshly brewed coffee, frozen cocktails and even custom-branded candies to booth visitors.
Rubbermaid
This 70’ x 50’ island booth featured four lighted hanging columns, two large lighted towers and four distinct zones promoting the company’s key brand messages of durability, ergonomics, efficiency and efficacy.
Olive
Olive AI showcased its Go1 bus at the HLTH show. This 30’ x 80’ island space features custom-designed interactive touchscreens, backlit graphics and a hospitality counter.
Cloud5
Featuring a two-tiered hanging sign and center tower that does triple duty as a graphic messaging space, a/v wall and storage closet, this rental exhibit creates maximum impact.
Modisoft
Modisoft showcased its business software solutions in this 30’ x 30’ custom island booth display at NACS. Notable features included a 16-foot-tall center tower with embedded LED video tiles, a stylish top edge with bright puck lights, and on-brand red trim.
Boskovich
Boskovich Farms showcased their delicious produce in a gorgeous new 20′ x 40′ booth at PMA Fresh Summit.
Hitachi Energy 2022
Hitachi Energy’s eye-catching 50’ x 60’ custom island featured large format graphics matching the brand imagery found throughout their marketing.
ABB at Distributech 2023
ABB added a custom 81’ curved hanging sign to its impressive 50’ x 70’ island booth. Two oversized video towers on the corners and a full-length backwall created a defined space.
ABB at IEEE 2022
ABB had a sprawling 50’ x 90’ custom island with a circular booth centerpiece featuring a bear and cub made out of Legos to emphasize the importance of preventing wildfires.
Steele Industries
The Steele Industries trade show booth made a statement at SHOT Show, featuring a matte black base coupled with brightly lit graphics.
JobsOhio
This 20’ x 20’ island booth featured a towering center wall with giant video monitors on both sides. Double-sided vector panels flanked the tower, lighting up the space with cool, catchy graphics. A reception counter and several meeting spaces gave visitors the opportunity to learn more. This was all topped off with a round hanging sign for added visibility.
Avery Dennison at NRF
Avery Dennison’s 40’x40′ booth at NRF with an oversized hanging sign. Notable features are three, two-sided lighted towers with branded messaging, four kiosks with product samples and video with a touchscreen interactive display.
Preformed Line Products
Preformed Line Products at IEEE with a 30’x40’ island and a 16’x20’ double-deck meeting space. Notable features include simulated 14’ tall wood power poles and lines, large backlit graphics, hanging glass insulators and multiple product line kiosks.
Tarkett
Tarkett’s 50’x50′ booth included a hanging sign to simulate the roof and a printed graphic to simulate vinyl siding. Carpet, artificial turf, LVT tile and vinyl flooring were incorporated throughout the booth. Loads of custom displays to resemble a home environment made this booth an award winner at the event.
Avery Dennison at Label Expo
This 50’x75′ custom island booth. featured a unique logo-shaped, two-tier, lighted hanging sign. A welcoming hospitality area, 12′ tall pillars with integrated LED lighting and a large storage closet with embedded video gave the booth a distinct and powerful feel.
Rubbermaid at International Builders Show
Rubbermaid’s booth incorporated the client’s existing wall panel system with the addition of 16’ high SEG towers and a large rectangular hanging sign. The hanging sign was lowered to create dynamic visuals allowing the walls to compliment the center and back end of the booth.
Henkel
Henkel at Mine Expo with a 20’x30′ island booth. Notable features included several interactive demo stations with monitors, bold custom graphics with contrasting corporate colors and a hanging sign for visibility from afar.
Spot AI
Spot AI’s booth featured interactive video kiosks, a large storage closet with custom graphics and a lounge area for visitors to relax.
Toledo Solar
Toledo Solar featured an oversized hanging sign visible from throughout the show floor. A large center tower with custom graphics and video also doubled as a storage closet. Two branded, product demo stations and a large solar panel display finished the space.
Ditsch
Ditsch had a 20’x30′ island booth at NACS. Rogers designed the hanging sign in the shape of a pretzel to draw attendee attention, while visitors enjoyed the pretzel building station.
Fives at CAMX
Fives had a 10’x20′ inline booth at CAMX with backlit graphics and edge lighting. Custom branding and vibrant corporate colors complement the space.
Longvine
Longvine at CPMA had a 20’x20′ island booth, complete with custom branded graphics and displays. Custom tables complemented the seating area for attendees to engage.
LSI at NACS
This 20’x30′ custom booth showcases LSI’s solutions for LED and outdoor lighting. Rogers helped engineer this space.
Renu Robotics
Renu Robotics took advantage of The Rogers Company rentals for their 20’x40′ outdoor booth at RE+. Custom-branded company graphics and rental panels were used for the construction of this design.
Rubbermaid/ Quickie
Rubbermaid/Quickie showcased its notable brands with two hanging signs, large product demonstration displays and custom graphics throughout.