Get Back to In-Person Events with Roadshows
Get Back to In-Person Events With Roadshows
Do you have a new product to introduce? Are you looking for ways to generate new leads? Do you need to reinforce customer relationships post-pandemic? Or do you have new sales channel partners to train? If you answered yes to any of these questions, then a roadshow might be perfect for you!
There are two different type of roadshows – the traveling exhibit and the roadshow trailer. Which one you choose depends on your prospects, products, sales channel, and overall objectives.
Regionally focused, traveling roadshows are great for small scale customer and employee events. Small groups usually mean better attendee engagement, and the intimacy of a small group setting builds relationships. If your products sell better when prospects can see, touch, taste or smell them, then a traveling roadshow is a great option. These events are also ideal for regional sales training. Typically, companies reserve hotel meeting spaces along a mapped and scheduled route. Then, over the course of a day or two, conduct presentations, product demos, and breakout sessions. Then, off to the next city you go!
Rogers works with ACG Pharmaceuticals to design roadshow trailer
Roadshows trailers are great for companies who need a way to demo large scale products to customers and prospects. If your products require a capital expenditure, then providing an in-person, live-action demonstration is common and often expected. By taking your products directly to your prospect locations via a roadshow trailer, you increase your chance of winning the deal. And if your pipeline is too full to produce enough demo inventory, then roadshows are a perfect option. Roadshow trailers are fully scalable, and generally work much like a trade show. Set-up, exhibit, teardown and move on to the next location. Be sure to stop at any distributor locations, too – and ask their customers to stop in!
The Rogers Company is an award-winning experiential storyteller that helps its clients convey powerful brand stories that stand out from the competition. With more than 75 years in business, we continue to evolve and remain committed to delivering exceptional service levels and innovative solutions to our customers.