Get Face-to-Face Time with Roadshows
Get Face-to-face time with roadshows
Do you have a new product line to introduce? Or how about new sales channel partners to train? Do you need to reinforce customer relationships post-pandemic? Are you looking for ways to generate new leads? If you answered yes to any of these questions, then a roadshow might be perfect for you!
There are two distinctly different type of roadshows. Which you choose depends on your products, prospects, sales channel, and overall objectives.
Regionally focused roadshows are great for small scale customer and employee events. Small groups usually result in better attendee engagement, and the intimacy of a small group setting helps to build relationships. If your product sells better when prospects can see, touch, taste or smell them, then traveling roadshows are a great option. These events are also perfect for regional sales training. Typically, companies will reserve hotel meeting spaces. Then, over the course of a day or two, conduct presentations, product demos, and breakout sessions.
Rogers works with ACG Pharmaceuticals to design roadshow trailer
Alternatively, a roadshow trailer is ideal for companies who need a way to demo large scale products to customers and prospects. If your product requires customers to expend capital, then the need for in-person, live-action demonstrations is usually required. By taking one or more products directly to the customer’s location, you increase your chance of winning the deal. And if your pipeline is so full that you can’t produce enough demo inventory, then roadshows are a great option. Roadshow trailers are fully scalable, and generally work much like a trade show.
The Rogers Company is an award-winning experiential storyteller that helps its clients convey powerful brand stories that stand out from the competition. With more than 75 years in business, we continue to evolve and remain committed to delivering exceptional service levels and innovative solutions to our customers.