Butler Home Products at IHA 2012
Butler: With so many great products to display, Butler Home Products shined with this exciting, new 20’ x 130’ exhibit in the front of North Hall at the 2012 International Home + Housewares Show in Chicago, IL. The dramatic fabric towers varied in height, the tallest being 24’ and were staggered in such a way so as to allow visibility through the booth while welcoming visitors through the dramatic entrance way. The booth’s bright colors and powerful branding played a starring role as attendees entered the show hall. The light weight fabric towers drew attendees down the center of the exhibit which featured vignette after vignette of Butler’s wide range of products and brands.