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Exhibit Excellence: Telix Pharmaceuticals Shines Brightly at SNMMI 2025
When Telix Pharmaceuticals set its sights on the 2025 Society of Nuclear Medicine & Molecular Imaging (SNMMI) Annual Meeting, the company knew it needed an exhibit that would reflect its dynamic growth and create a memorable, high-impact presence. Telix had worked with The Rogers Company before, but this time, they wanted a completely new approach – one that would elevate their brand image and ensure they stood out on the show floor.
Telix's marketing team emphasized the importance of a distinctive and agile exhibit that could keep pace with their expanding product portfolio while making a bold statement on the show floor. Rather than simply designing a booth, the team approached the project as a fully immersive branded environment where every element contributed to an engaging and cohesive experience.
By prioritizing a digital-first strategy, Rogers enabled Telix to refresh messaging and highlight new developments with ease. Drawing on 80 years of experience and the latest in display technology, Rogers combined innovation and thoughtful design to deliver an exhibition display that truly supported Telix's evolving goals.
The result was a 70' x 50' island booth that radiated architectural drama and technical sophistication.
Interactive Booth Engagement at Every Turn
At the heart of the booth was a striking 12-foot-wide LED video wall, commanding attention with its impressive scale and visual clarity. This digital centerpiece allows Telix to present its expanding brand stories and new breakthroughs, delivering both high-impact and long-term adaptability.
Four product demonstration kiosks, referred to as "portals," offered visitors a highly interactive experience. Each portal featured two custom-built touchscreen stations, separated by illuminated circular partitions inspired by the Telix logo. These glowing elements drew attention to the portals and contributed to a sleek, technology-forward atmosphere. The synchronized displays on the touchscreens and their companion monitors made it easy for small groups to participate together, ensuring everyone could follow along and engage with the content simultaneously.
For larger audiences, an 8-foot-wide LED video wall was synchronized to a custom interactive tabletop and touchscreen – perfect for group demonstrations, company presentations and speaking events.
Branded Details that Stand Out
Overhead, five white canopies stretched across a truss system, while nine circular LED light fixtures echoed the Telix logo. Illuminated, die-cut Telix logos on all four sides ensured the brand's identity was visible from every direction. Spotlights, strategically positioned on the truss, highlighted key areas throughout the exhibit, all controlled remotely for maximum flexibility and impact. Finally, a curved, two-sided hanging sign added dimension and visibility.
On the aisle, a bold, illuminated logo signaled Telix's presence to passersby, while the modular reception desk with subtle underlighting created an inviting entry point. The floor itself extended the brand story with custom three-tone carpeting. The booth also featured printed tension fabric graphics for easy future updates, custom cabinetry and A/V screens throughout.
Direct In-Person Connections
Visitors had multiple ways to engage with Telix representatives throughout the booth.
Behind the 12-foot LED screen, a semi-private area was dedicated to medical affairs. This space was set apart from the aisle by a custom privacy screen, accented with a circular opening filled with illuminated plexiglass and the Telix logo, offering both visual interest and a sense of separation.
A large conference room enabled private meetings. A second privacy screen was located adjacent to a lounge seating area. Daily hospitality and café tables provided a comfortable setting for one-on-ones, networking and informal discussions.
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Rogers managed every aspect of the project, from design and engineering to fabrication, logistics, on-site services, labor and utility management, and warehousing. The result was an exhibit that Telix described as "beyond all expectations." It was a flexible, future-ready environment that elevated their presence and underscored their position as a leader in the industry. This project exemplifies The Rogers Company's ability to turn ambitious visions into unforgettable, functional brand experiences.
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