This 40′ x 50′ island booth was loaded with hands-on and virtual product displays featuring electrical solutions for single- and multi-family housing, food and beverage, data centers, infrastructure and more. Integrated video and QR codes helped attendees discover more, while interactive touchscreen displays were strategically located throughout the exhibit.

An awe-inspiring hologram display near the reception desk showcased ABB’s ReliaGear® panelboards, while another panel box display featured a contest to see who could install breakers faster – complete with a digital timer and prizes for the winners.

Attendees could also get some swag at ABB’s t-shirt station, where they could choose from nine fun, brand-relevant messages and have their t-shirts made on the spot. A hospitality area at the back of the booth offered refreshments for visitors, while a sweepstakes drawing for an autographed REO Speedwagon guitar gave one lucky winner a take-away they won’t ever forget.

It’s impossible to ignore the fun and functionality of this incredible trade show booth. With its comprehensive product displays and multiple ways for attendees to engage, we have to agree – this really was the best booth in the hall and a true show-stopper.