Multiple brand-focus areas located throughout the space included die-cut logos, shelving, backlit graphics and built-in storage. Video towers on the corners and large format graphics on each level drew visitor attention from the aisles and across the hall. The upper deck featured five individual conference rooms. Below, a drop ceiling, recessed lighting and shelving gave the space a high-end retail feel. A large kitchen area with refreshments and places for visitors to sit and relax dotted the lower level.