Custom Trade Show Booths – Your Top Three Questions Answered


As an exhibitor, you want your trade show booth to be many things. Attention-grabbing, welcoming, modern, unique, flawless and so much more – all while representing your brand and generating sales opportunities. A custom trade show display is the best way to achieve those goals.

The work that goes into creating and operating a successful trade show booth is both complex and gratifying. From custom booth design to shipping, installing, dismantling and storage, there are countless micro and macro decisions to be made and actions to be executed.

For anyone considering a custom trade show display, we've found there are three most commonly asked questions from exhibitors. Let's dig into those below:

What is a Custom Trade Show Booth?

A custom trade show booth is a uniquely designed exhibition stand created specifically for a particular trade show, event or brand. Unlike standard trade show booths, which are often rented or purchased as portable or modular units, custom trade show booths are built from scratch to meet each company's design, display and feature needs.

Custom booths are designed to be visually appealing, engaging and memorable – to attract attention and stand out from the competition. They can be created to suit any shape or size booth, incorporating various features such as multimedia displays, interactive elements, towers, double decks, branded signage and more.

Custom trade show booths can cost more than pre-built modular units, but they offer a higher degree of flexibility, creativity and brand customization. They can also be more effective in communicating a company's unique messages, products and services to potential customers at trade shows and other events.

How Do I Design a Custom Trade Show Display?

Designing a custom trade show display can be a challenging task, but it can also be a highly rewarding process that yields impressive results. Here are some steps to help guide you through the process:

  1. Define your objectives: Before designing your custom trade show display, it's important to define your goals. Ask yourself what you want to achieve with your display. Do you want to generate leads? Increase brand awareness? Showcase your products and services? Appeal to investors or sales channel partners? Or something else entirely? Having clear objectives will help guide your design decisions.
  2. Determine your budget: Custom trade show displays can vary greatly in price depending on their size, complexity and features. Determine how much you're willing to spend on your booth and use this as a guide when making design decisions.
  3. Choose a design style: Consider the overall look and feel you want for your display. Do you want a minimalist design or something more elaborate and eye-catching? Look at examples of other trade show displays to get inspiration and ideas.
  4. Consider your branding: Your custom trade show booth should reflect your company's brand and messaging. Choose colors, fonts and graphics that align with your brand identity.
  5. Work with a professional designer: Designing a custom trade show display is a big undertaking, and it's worth working with a professional designer who can bring your vision to life. Look for an experienced trade show designer who can provide 3D renderings and layouts to help you visualize the final product.

How Much Does a Custom Booth Cost?

The cost of a custom trade show booth can vary greatly depending on a number of factors, including booth size, quantity and type of displays, unique features and materials used. All things considered – a custom booth can cost anywhere from $5,000 to $50,000 or more.

It's important to remember that a custom trade show booth is a long-term investment. Custom booths are designed for repeated use, effectively attracting leads and generating sales opportunities for your business for many years to come. A well-thought-out custom booth design will also enable modifications over time, so you can re-configure from show to show or swap out graphic elements based on your target audience. When budgeting for a custom booth, it's also essential to factor in additional expenses such as shipping crates, freight and handling, installation, dismantling, and long-term storage.

Usually falling under the capital expense category, custom booths depreciate over time and can be tax advantageous. We encourage our clients to talk to their financial team to determine how to leverage the cost benefits of a custom display.

With more than 75 years of experience and a knowledgeable staff of in-house designers, engineers and fabricators, you can count on Rogers to help bring your custom booth ideas to life on the show floor. Put our team to work for you. Reach out to an expert today.

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