Trelleborg Wheel Systems Rolls Out a Big Display at the Farm Progress Show

Despite temps over 80 degrees F and even higher humidity, the show must go on! Trelleborg Wheel Systems welcomes visitors in a big way with this 140’x80’ outdoor booth at the Farm Progress Show 2021 in Decatur, IL. Rogers was thrilled to help with this set-up, including a large archway, multiple product displays, and flags galore so attendees could easily find this leading global polymer brand.

The Farm Progress Show connects farmers with leading ag-tech, implement, tractor, combine, and equipment suppliers.

trade show, exhibit, outdoor exhibit
outdoor display
tradeshow, exhibit, outdoor display
outdoor trade show

Ceramics Expo 2021 Attendees See New Booths from Ferro and Schenck

It was a pleasure getting back on the show floor with these two great companies again! Check out their booths below!

Ceramics Expo is a conference and trade show focused on the latest developments in the applications and manufacturing of technical ceramics.

Schenck chose a reception counter and the Designer Series 20’ curved, backlit backwall with high-resolution graphics.

10x20 portable exhibit schenck curved backwall at ceramics expo

Ferro went with a 20' lighted backwall and eye-catching reception counter.

trade show, exhibit, booth, 10x20
tradeshow, exhibit, booth, 10x20

TRADE SHOW INDUSTRY NEWS – MAY 2021

A curated collection of trade show news and other interesting info from throughout the exhibition industry.

WestPack is back in 2021!

Have you heard about the LVCC Loop? Scheduled to open with the World of Concrete Show in June, the Loop can transport up to 4,400 attendees per hour, as reported by the Las Vegas Sun. LVCC Loop circles the South, Central, and West Halls in just two minutes. Moving people from one hall to another in record time is not only great for attendees but for trade show industry exhibitors, as well.

Rogers Industry News on Las Vegas Loop

WestPack is back in 2021!

Co-located with MD&M West, ATX West, D&M West, and Plastec West, attendees of this popular event indicate their eagerness to return to live events this year. Read more in this article by Packaging Digest.

The Consumer Electronics Show (CES) will be live and digital in January 2022

More than 100,000 attendees can expect to see the biggest names in technology, along with start-ups and some surprising new brands making their debut at next year’s event. As one of the largest exhibitions in the world, the return of CES is a harbinger for the rest of the global trade show industry. To learn more, visit the Consumer Technology Association website.

Chicago Auto Show in July 2021

Chicago welcomes the Chicago Auto Show in July 2021, the first event at McCormick Place since the shutdown in 2020. Scheduled attendee entry, electronic ticketing, face masks, and other protocols will be in place for the show. Chicago plans for full reopening by July 4th, according to this report by Successful Meetings.

EXHIBITOR FastTrack

Exhibitor Magazine launches its first in-person EXHIBITOR FastTrack event this July in Providence, RI, with another following in August in Louisville, KY. The FastTrack conferences focus on education and networking for trade show and event marketers. With trade shows making their long-awaiting comeback, now is a good time to brush up on your skills!

Rogers is an award-winning experiential storyteller that helps clients convey powerful brand stories that stand out from the competition. We are rooted in providing exceptional service levels and innovative products to our customers. We are not affiliated with, nor compensated by, any of the companies mentioned herein. We simply love what we do and want to share it with the world.

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Rogers Supports Master Builders at The Precast Show in New Orleans

Master Builders is exhibiting with bold colored towers in their new 20x20 booth at The Precast Show in New Orleans.

It's exciting to be back on the show floor with our clients!

The Precast Show is the largest precast-specific trade show in North America and the one place where you can find the industry’s most important suppliers and foremost equipment experts under one roof. May 20-22, 2021, in New Orleans, La.

Booth Rentals Fill a Need for 2021

With trade shows making their long-awaited return later this year, exhibitors are now walking the fine line between pent-up demand and uncertainty about attendance. According to its most recent Insights survey, Exhibitor Magazine reports that most exhibitors plan to keep their booth size the same as before the pandemic. Conversely, 70% of those companies are also facing a reduced spending budget. One way to close the gap between booth size and less funding is with booth rentals.

This is a front view of our RRE20-D1 20x20 island booth which is a part of Rogers Rental Exhibit Program.

Renting allows you the flexibility to plan ahead with minimal budgetary risk. With a rental, you purchase your graphics (typically fabric), but the frames, fixtures, lighting, and other hardware needed to make a fantastic display are used only for the show. For most exhibitors, this saves money and eliminates capital expenses. That’s a big bonus!

Did You Know? Booth Rentals are…

  • Scalable – Mix and match booth properties to fit your spaces perfectly.
  • Customizable – There’s no need to sacrifice your brand image. All designs are custom with your logos, graphics, and messaging. 
  • Visually Stunning – Forget the idea of boxy trusses and oak shelving. Today’s rentals feature the latest technology with vibrant colors, state-of-the-art lighting, and a full suite of accessories. 
  • Fully Equipped – From backwalls to counters, shelving, showcases, A/V, and in-booth storage, rentals have it all.
  • Cost-Effective – Booths are lightweight and self-contained, making them easier to ship, set up, and teardown. Since you don’t own the frames, there are no storage costs.
  • PPE Ready – Personal protective equipment, such as plexiglass barriers, are also available.

Rental booths are a refreshingly predictable solution for single events or multiple shows. So, save yourself some doubt – and money – this year by considering rentals as part of your trade show marketing plan.

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The Rogers Company is an award-winning experiential storyteller that helps its clients convey powerful brand stories that stand out from the competition. With over 75 years in business, we continue to evolve and remain committed to delivering exceptional service levels and innovative solutions to our customers.  

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TRADE SHOW INDUSTRY NEWS – APRIL 2021

A curated collection of news and other interesting info from throughout the exhibition industry.

Nevada Hopeful to Fully Reopen by June 1st

On April 13th, Nevada Governor Steve Sisolak announced his plan to transition virus mitigation authority to county governments beginning May 1st, with the goal of fully re-opening the state by June 1st. He cites the return of trade shows and their impact on the economy as a primary driver for this decision, as reported in the Las Vegas Review-Journal.

Open

California and Georgia join the state re-opening list

California is limiting convention attendance to 5000; more if testing or vaccination protocols are in place. Georgia event managers must follow safety protocols, but there is no cap on attendance. Get a state-by-state update from Northstar Meetings Group.

World of concrete returns to Las Vegas

World of Concrete 2021 returns to the Las Vegas Convention Center in June. Safety measures include managing attendance with tactics such as staggered entry times and one-way traffic flow in the aisles. This news has generated a lot of excitement as it signals a clear and much-needed rebound for the trade show industry.

PMA and United Fresh Merge

PMA and United Fresh become one beginning in 2022. This year, United Fresh offers attendees a choice between online and in-person experiences. Great news from TSNN for exhibitors ready to get back to in-person events.

Digital health passes

Technology companies are rolling out Digital Health Passes targeted at convention attendees. Is this the future of trade shows? Read more in this article by Trade Show Executive Magazine. 

Rogers is an award-winning experiential storyteller that helps clients convey powerful brand stories that stand out from the competition. We are rooted in providing exceptional service levels and innovative products to our customers. We are not affiliated with, nor compensated by, any of the companies mentioned herein. We simply love what we do and want to share it with the world.

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TRADE SHOW INDUSTRY NEWS – MARCH 2021

A curated collection of news and other interesting info from throughout the exhibition industry.

Exhibitor Magazine, is hosting a webinar on March 17th: Industry Update: New Data on COVID-19 and the Return of Live Events. Register to learn what will the future of face-to-face marketing look like? And when will this “new normal” finally arrive?

The newly formed Exhibitions and Conferences Alliance (ECA) is comprised of eight powerhouses in the exhibitions and meetings industries. This group will focus on existing advocacy initiatives as well as establishing a road map for the future of the trade show industry. 

The Rogers Company trade show industry news for March 2021

Convention Data Services (CDS) talks about some of the new technology being unveiled for trade show safety and convenience. Digital tickets, crowd density measurement, and online matchmaking are just some of the tools being introduced, as reported in this “How Technology Can Maintain Safety at Trade Shows” article by TSNN. 

Since we haven’t spent any money on trade show giveaways for a while, maybe it’s time to re-think what to give and how to get it to our customers and prospects. This insightful blog post by Meetings & Incentive Travel is an inspiring and short read. 

Northstar Meetings Group continues to track re-openings on a state-by-state basis. The latest update shows restrictions starting to loosen around the US - positive news for the trade show industry

No more barking dogs in Zoom meetings? Daydreaming while important topics are being covered? Check out these new online meeting technologies shared by Successful Meetings. 

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Rogers is an award-winning experiential storyteller that helps clients convey powerful brand stories that stand out from the competition. We are rooted in providing exceptional service levels and innovative products to our customers. We are not affiliated with, nor compensated by, any of the companies mentioned herein. We simply love what we do and want to share it with the world. 

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Rogers working with Nesco Resource on Upcoming Virtual Awards Ceremony

Getting Back to Trade Shows on a Limited Budget

The Center for Exhibition Industry Research (CEIR) recently predicted a return to trade shows in the second half of 2021. While the job impact is heartbreaking, being on track for a return this year is welcome news. Regardless, there is still uncertainty about how well shows will be attended. And that’s probably taken a hit on your budget. 

Whether you’re an expert exhibitor or new to shows, controlling trade show costs is critical in times like these. Check out the money saving tips below to help you get the most from a limited budget.  

Trade Shows Budget Minder

1.Consider a smaller booth space until shows fully rebound. Booth space typically consumes about 30% of your overall spend. A smaller booth is a fast way to cut costs.

2. Take advantage of exhibitor services discounts. Get your rigging, electrical, plumbing and internet order forms submitted by the early bird discount date. This can save you as much as 30%.

3. Hit your target-in and target-out dates. Failure to do so will cost you penalty fees – and overtime.

4. Save on material handling/drayage by packing for the CWT (aka hundredweight) minimum. For example, let’s assume a show’s minimum is 2 CWT (or 200 lbs.) and the rate is $100/pound. If you send three 75-pound cartons, each carton will be charged at the 200-pound minimum. This will cost you a whopping $600 in drayage! By combining two of those packages into one, you’ll save $200. Drayage costs add up quickly, so pay close attention and pack accordingly.

5. Use lightweight trade show booth properties to reduce freight, drayage, and labor costs. Stretch fabrics on aluminum frames weigh less than wood structures. By adding custom graphics and lighting, you can create significant visual appeal. These structures are engineered for easy set-up and tear-down, as well.

6. Refresh, don’t re-do. If you own existing booth properties, you can extend their life by adding new graphic skins. Re-purposing what you already own is a great way to save money.

7. Go with a turnkey rental exhibit that is developed to help off set costs with set pricing for each design variation that includes the rental exhibit and on-site services. Rental exhibits have a custom look, on a budget.

8. Leave the literature and freebies at home. Emailing your literature to prospects after the show gives you an opportunity to keep the conversation going. Shipping a give-away post-show reminds the prospect of his/her visit to your booth.

9. Send small packages to your hotel and hand carry them in. Most trade show organizers and general service contractors have strict policies against doing your own material handling. However, small cartons carried in by your set-up crew is usually ignored. Just don’t overdo it!

Exhibitors can also reduce costs by managing their booth personnel schedules, bidding out freight carriers, using local storage facilities between events, and much more. Your trade show vendor should be able to help you find the best ways to save. At Rogers, we’ve never met a budget we couldn’t hit. Ask us how. 

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The Rogers Company is an award-winning experiential storyteller that helps its clients convey powerful brand stories that stand out from the competition. With more than 75 years in business, we continue to evolve and remain committed to delivering exceptional service levels and innovative solutions to our customers.   

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Trend Tips – Printing on Raw Wood

Are you looking for a unique way to add natural elements into your design?

Printing directly onto a raw wood, such as raw birch plywood, adds a beautiful natural appearance to your exhibit or branded message wall.

Patterns such as brick, stone, or wood plank can also printed directly onto raw materials. These printed panels can then be aligned to create murals. They can even be incorporated into the construction of wall panels used for both trade show exhibits or applies to existing surfaces for corporate lobbies/showrooms.