Blog
Bringing Visual Brands to Life at the ISA 2025 Trade Show
The 2025 ISA International Sign Expo trade show once again brought together the brightest minds and most innovative brands in the visual communications industry. Rogers was honored to partner with industry leaders Avery Dennison, Matthews Paint and ORAFOL Americas to create memorable booth experiences for attendees.
Avery Dennison Graphic Solutions, a global leader in vinyl graphic films, marked its 90th anniversary in a dynamic 30’ x 50’ island booth. Visitors participated in van wrapping demos and contributed to a logo-shaped sculpture using pre-shaped pieces of the brand’s wraps for a chance to win prizes. A large feature wall focused on sustainability, while four double-sided, lighted towers promoted various products.

ORAFOL Americas showcased its film, tape and reflective solutions in a 40’ x 50’ island featuring dual expansive feature walls illuminated by overhead canopies and connected to two acrylic-walled conference rooms on the back. A double-sided video wall, product displays, lighted reception desks and wrapping demonstrations offered visitors multiple ways to engage with the brand.
In a separate 10’ x 20’ island booth, ORAFOL showcased its exclusive range of KPMF wrapping films. Branded graphics, a large video screen and product samples were mounted on a storage closet. A timed full-sized hood-wrapping contest encouraged friendly competition among visitors.
We sincerely thank each client for trusting Rogers to bring their visions to life on the show floor.
With over 75 years of experience designing and building displays for exhibits, events and environments, Rogers offers comprehensive products and services to make planning your next event easy. Contact us to discover why so many clients have trusted Rogers for decades.
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