Industry Pioneers Energize the Show at IEEE 2024

At the IEEE PES T&D Conference and Exhibition, innovators from around the world gathered to show their latest advancements in the energy industry.

PLP elevated its 30’ x 40’ booth with a 16’ x 20’ double-deck hospitality area. Below the deck, the brand showcased its multiple divisions. 14’ tall wooden poles simulated their products in real-world applications, while four double-sided product kiosks featured their transmission and distribution solutions. The CSR-18™ robotic installation system was on display courtesy of a partnership with Fulcrum Air.  

IEEE 2024

ABB Electrification exhibited in a spacious 100’ x 60’ island booth for this year’s event. A large central tower and round hanging sign anchored the space, while an embedded video wall and large flatscreens enabled effective display of marketing messages. Product demonstrations branching off the tower and the eye-catching Formula E racecar brought attendees off the aisles and into this brand’s captivating booth.

Hitachi Energy USA featured a combination of physical and virtual product demonstrations in its 60’ x 60’ exhibit booth. The revolutionary EconiQ™ GIS was showcased on a raised and underlit platform. Interactive tablet devices were used throughout the booth for visitors to engage more deeply with the products, while high-definition videos promoted Hitachi’s leading technology and energy solutions. An augmented reality demo was also featured in this outstanding trade show exhibit.

JST Power Equipment returned to IEEE with its classic 30’ x 40’ island booth. The open layout of the exhibit provides the perfect space for the brand to showcase its transformer and switchgear products. A corner tower with embedded video doubled as messaging space and secure storage. Video screens throughout the booth helped visitors learn about the products, while an underlit reception counter gave attendees a starting point to engage with sales reps.

Rogers was pleased to help these clients bring their vision to life at this year’s show with a variety of exhibit design and technology, booth building and fabrication, I&D and logistics services.

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