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Schaeffler Debuts New Roadshow Trailer at CES 2024
Schaeffler Group debuted their new roadshow trailer at CES 2024 within their stunning 60' x 80' outdoor exhibit space. That trailer is neatly tucked behind two free-standing demo and conference rooms flanking a lighted awning and outdoor patio area.
The impressive roadshow trailer is one of the latest additions to Schaeffler's marketing arsenal and features a full-wall slide-out, power, lighting and climate control. A driving simulator featuring Schaeffler’s chassis technology took center stage inside, while video monitors ran the full length of two walls. Product demo stations with interactive iPads accompanied each product demo.
![Schaeffler at CES 2024-1 Schaeffler at CES 2024-1](https://s3.us-east-2.amazonaws.com/s3.therogersco.com/wp-content/uploads/2024/02/Schaeffler-at-CES-2024-1-scaled.jpg)
Outside, Schaeffler showcased multiple vehicles incorporating their electric powertrain technologies, including a Ford F-150, a Ford F-250, an autonomous shuttle bus and the cool FlyNow urban helicopter. Indoor/outdoor carpet, greenery, refreshments and café tables gave visitors a place to relax and engage.
The Rogers team was delighted to help Schaeffler bring this vision to life and assisted with graphic design, logistics, set-up and tear down.
Thank you, Schaeffler, for partnering with Rogers to bring this outstanding booth to life!
Looking for a unique trade show exhibit? Reach out to Rogers for creative support with your upcoming marketing display.
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