It uses filters to transform images into beautiful, vintage-like photographs. It was recently acquired by Facebook and has since morphed into a popular social platform. Users take pictures, choose filters and then post the images to their Instagram feed. Many share Instagram photos on other social websites including Facebook, Twitter, Pinterest, etc. Similar to Twitter, the app uses #hashtags to help users search for specific images. How can your organization use Instagram for trade show promotion? Here are a few Instagram marketing ideas to get you started:

• • Create a real-time experience for those unable to attend. Snap photos of different demonstrations, distinctive displays or notable presentations. Take followers on a virtual tour of the trade show event.

• • Showcase your products and services. Before the trade show, take pictures of new products, lesser known products, promotional materials, etc. to give consumers a glimpse of what to expect. While you’re at it, why not provide a sneak peak of your trade show exhibit?

• • Share photos that highlight local attractions and things-to-do in the city where the trade show is located.

• • Add images from behind the scenes. Show off all the hard work (and fun) that goes into setting up and preparing for the trade show. Many don’t experience this aspect, so give them a backstage pass to the action.

• • Show-off your employees. Add a human element by introducing your trade show booth staff. Share a little tidbit of information about each team member in the caption.

Tell your social media followers how to find your brand on Instagram. Share your favorite images on social networks. Feature Instagram photos (and account link) in email newsletters, blog articles and on your website.