Scala at NRF Retail’s Big Show
National Retail Federation's BIG Show was held last week at the Jacob K. Javits Convention Center in New York, NY. Scala, an ultra-modern inventor of digital signage, made great use of their 20x35 booth space at NRF by showcasing how their digital signage can be utilized in different types of retail spaces throughout their booth.
Smart Mannequin – Customers are treated to the high-touch experience that draws them into brick-and-mortar stores with the Smart Mannequin, which is equipped with sensor-embedded 2XU high-performance athletic apparel.
Lift & Learn – This interactive solution, displaying cutting-edge Razer gaming mice, attracts customers to learn detailed product information and features integrated lighting and touchscreen technology.
Interactive Fitting Room – Frustrations are eliminated when shoppers send requests from the fitting room to sales associates' devices, and new "click and ship" integration increases sales conversions.
Connected Café – A Scala booth favorite! Self-ordering kiosks featuring point-of-sale integration create a fun way for customers to place their order while boosting sales and order accuracy, and reducing wait times.