Rogers Helps Four Clients Power Up Their Brands at IEEE 2022
ABB, Hitachi Energy, Preformed Line Products, and JST Power Equipment did a great job promoting their brands and products at this year’s IEEE Show in New Orleans. The Rogers Company is honored to be a part of the trade show marketing plans of these great clients!
ABB had a sprawling 50’ x 90’ custom island to promote their new line of fire mitigation products and product offerings in the medium voltage transmission and distribution industry. A circular booth centerpiece featured a bear and cub made out of Legos to emphasize the importance of preventing wildfires. And check out that die-cut logo on the aisle. You’re right, ABB. Knowledge is Power!
Hitachi Energy’s eye-catching 50’ x 60’ custom island featured large format graphics matching the brand imagery found throughout their marketing. Promoting the strength of its brand through visuals and messaging, the booth also featured several a/v stations and ample space for visitors to explore. Nice booth, Hitachi.
Preformed Line Products utilized their 30’ x 40’ island by adding a 16’ x 20’ double-deck for hospitality and meeting space. They brought visual relevance to their products with simulated 14’ tall wood power poles and lines to showcase their broad range of energy and communications products. Nine-foot ceilings under the upper deck, large backlit graphics, and multiple product line kiosks brought it all together. Aren’t those glass insulators cool?
Last but not least, JST Power Equipment showcased their switchgear equipment in a classic 30’ x 30’ custom island booth that leveraged every corner to display their products. The center tower with a circular sign mounted on top gave them height to promote their brand while doubling as a locking closet. Large format graphics provide product info while the clean white finish and bright blue carpet really pop. Way to maximize your space, JST.
The Rogers Company completed the design, installation and dismantling, and labor management for each of these clients at IEEE 2022.
Thanks so much to the talented teams at ABB, Hitachi, PLP, and JST. We are thrilled to partner with you to make your shows a huge success!
The Institute of Electrical and Electronics Engineering (IEEE) hosts the IEEE Power & Energy Society (PES) Transmission & Distribution (T&D) Conference and Exposition – the world’s largest forum for sharing the latest technological developments in the electric power industry.
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