Steele Industries’ Display Lights Up the Visuals at SHOT Show 2023

The Steele Industries trade show booth made a statement at this year’s SHOT Show, featuring a matte black base coupled with brightly lit graphics to promote its innovative night vision products.

Steele reached out to Rogers for a custom booth design with maximum impact while providing flexibility for future shows. This 10’ x 20’ inline display featured a lighted, bright green backwall to simulate the luminance of night vision. Colorful, backlit fabric graphics added visual interest, while brightly lit glass display cases were filled during show hours, allowing visitors an up-close look at this state-of-the-art technology. And since the fixtures are modular, Steele can re-arrange the display as needed for other events.

A large, pillar-style cabinet with heavy-duty locks acted as a centerpiece for the booth while providing ample space for Steele to secure its valuable products when the exhibition closed each night. A large video monitor was mounted on the front of the cabinet while a semi-private conference area enabled one-on-one discussions with interested buyers.

Our sincere thanks to the team at Steele for trusting Rogers with this custom-designed trade show booth, I&D and labor management at the show. We look forward to many more great exhibits ahead!

The Shooting, Hunting and Outdoor Show, aka the SHOT Show, took place January 17 – 20 at the Venetian +  Caesars Forum in Las Vegas. As one of the largest trade shows in its industry, the SHOT Show aims to bring together the best of modern innovators, educators, and leaders in shooting, hunting, military, and other outdoor trades.


Rogers is more than just an exhibit house. With more than 75 years of experience in exhibitsbranded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.

Looking to showcase your products? Reach out to Rogers for help with your next trade show display.

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