Articles by: Lynne Greenfeather
ABB Robotics and B&R Automation Connect at PackExpo 2022
ABB Robotics and B&R Industrial Automation join forces – and connect their booths – at PackExpo 2022 to demonstrate their combined automation innovation. These custom, open-concept booths allow the brands to showcase their individuality while also promoting B&R’s inclusion in the ABB family of companies.
In the ABB space, you’ll see a 5-foot-tall, die-cut, 3D logo on the aisle. A 16’ lighted tower lets visitors from either aisle quickly identify ABB in this 30’x45’ corner. Two video towers provide additional product details while two video monitors mounted on a 16’ x 4’ storage closet provide additional displays for product video.
Follow the 70’ long x 16’ tall backwall and you’ll see the transition to the B&R space. At 40’x45’, this booth also includes a locking storage closet plus a private conference room. A cool, technology-integrated product wall provides an interactive space for visitors to engage.
Clean and minimal graphics tie the two booths together. Attendees are greeted at a shared reception counter. The booths feature plenty of open space for visitors to explore, while Rogers-provided rental tables and chairs give attendees a place to sit for a while and talk to their rep.
Thanks ABB and B&R for the opportunity to work with you on this combined booth! We look forward to many more to come!
CLICK IMAGES TO ENLARGE
Must See Trade Show Booths at PackExpo 2022
Don't miss these industry-leading packaging and processing companies at PackExpo 2022!
Rogers is thrilled to help more than 15 VIP clients optimize their booth space and create memorable visitor experiences.
South Hall
ABB Robotics & Discrete Automation
Booth #S-3574
30x45 Peninsula Booth
ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics.
B&R Industrial Automation
Booth #S-3572
40x45 Inline Booth
B&R is an innovative automation company with headquarters in Austria and offices all around the world.
Codian Robotics
Booth #S-3452
35x20 Island Booth
Codian Robotics is the leading innovator of Pick & Place robots. We were established in 2011 and proved to be the most important manufacturer of Delta robots. We develop and assemble the best possible Delta robots for your application.
Quadrel Labeling Systems
Booth #S-3630
40x40 Corner Booth
Quadrel Labeling Systems is a world leader in the design and manufacture of pressure sensitive label application equipment as well as shrink sleeve labeling systems
East/Lakeside
The Kennedy Group
Booth #LU-6836
22x20 Peninsula Booth
The Kennedy Group, a family owned and operated business since 1974, is a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products.
Pressco Technology
Booth #LU-7818
10x20 Corner Booth
Headquartered in Cleveland, Ohio USA, Pressco brings unequaled experience and knowledge to the vision and sensor based solutions it provides to the high-speed container manufacturing industry.
R&D/Leverage
Booth #LU-6745
15x15 Peninsula Booth
R&D/Leverage is a leading manufacturer and supplier of a variety of mold types for the food and beverage, personal care, and healthcare markets.
Schenck Process
Booth #LU-7247
40x20 Corner Booth
For more than 50 years, Schenck Process has engineered cutting-edge technologies and solutions across the bulk material handling spectrum, delivering unmatched precision and accuracy for dry powder pneumatic conveying, mixing, blending, milling, sifting, depositing, extruding, weighing and feeding.
StretchTape, Inc.
Booth #LU-8147
20x20 Inline Booth
Stretchtape, a proud Cleveland company, is a leading supplier of converted polyethylene and polypropylene stretch films and related products for the packaging industry.
Unibloc Hygienic Technologies
Booth #LU-7529
30x27 Peninsula Booth
An industry leader in flow control technology and performance, Unibloc Hygienic Technologies offers precision-engineered positive displacement pumps, AODD pumps, drum pumps, and other highly engineered products for demanding hygienic flow control applications.
Wiliot
Booth #LU-6930
10x20 Peninsula Booth
Wiliot's platform connects the digital and physical worlds using its IoT Pixel tagging technology, computers the size of a postage stamp that power themselves in revolutionary ways.
North Hall
Mayfran International
Booth #N-5384
10x10 Inline Booth
Mayfran International is the world’s leading provider of material handling, coolant filtration, chip processing and recycling systems, with a focus on engineering and innovation.
Tsubaki Power Transmission
Booth #N-6171
20x20 Peninsula Booth
U.S. Tsubaki offers its customers the finest state-of-the-art power transmission products available in the world. The TSUBAKI name is synonymous with excellence in quality, dependability and customer service.
West Hall
Bausch + Stroebel Machine Company
Booth #W-17010
25x35 Corner Booth
Bausch+Stroebel designs and manufactures filling and packaging machines for the pharmaceutical industry.
Excellence United including
Fette Compacting
Glatt Air Techniques
Harro Hofliger
Booth #W-15000
32x30 Peninsula Booth
Excellence United is a strategic alliance of expertise, resources, and services for the pharmaceutical, healthcare, and consumer industries. Four leading international companies in the field of specialized mechanical engineering and plant construction pool their expertise and experience to create added value for you.
Roomelag Engineering
Booth #W-18006
20x20 Inline Booth
The inventor and world leader in aseptic filling systems using blow-fill-seal (BFS) technology.
Uhlmann Packaging Systems
Booth #W-13010
Custom L-Shaped Island Booth
Uhlmann is a leading global systems supplier for the packaging of pharmaceutical products.
The Rogers Company is providing a plethora of design, engineering, logistics and I&D services for these VIP clients. Whether custom, rental, portable or a combination thereof, we truly love helping bring our clients’ trade show vision to life.
Many thanks to each and every one of you for another outstanding trade show marketing experience! Congratulations and have a great show!
WHY CHOOSE ROGERS FOR YOUR NEXT TRADE SHOW?
Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Reach out to Rogers for your next big event!
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QR Codes at Trade Shows – 6 Ways to Market Your Business
QR codes have been around since the 1990s, but they have evolved to become one of the most essential tools for marketing. Modern consumers are constantly using innovative technology to better their experiences and make life easier. By using QR codes, the average person can view nearly anything about a business from their personal mobile device.
Perhaps one of the greatest benefits of QR codes at trade shows is their ability to prompt interaction with attendees. At shows, where countless distractions are coming from all directions, QR codes enable visitors to focus on your brand for a while – and take it with them after the show.
Savvy exhibitors utilize QR codes throughout their booths. You can place QR codes on your large format graphics, on small signs at your reception counter, within videos and on printed collateral. The goal is to place QR codes where they are most likely to be noticed, scanned and utilized by the attendee.
#1 Create Custom Experiences
Relevance is everything when it comes to successful marketing. To effectively leverage QR codes in your trade show marketing, your QR codes should link attendees directly to the product or service page that aligns with their needs and interests. Simply create different QR codes for each product you are featuring at the show, and place those near the product itself.
Pro Tip: Be sure to include a reminder to "Bookmark this Page" on your signage and landing pages!
If you don’t have detailed product pages, you can still create a custom experience by creating a landing page specific to the event. Include pictures of your booth to help with recall, and include information about the products and services you featured in your booth.
And always be sure to make it easy for attendees to reach out to you via an online form, email link or phone number!
#2 Expand & Elaborate Your Value
Amidst the hustle and bustle of trade show events, it can be difficult for attendees to see and recall everything your brand has to offer.
Once a visitor has scanned your QR code and landed on your custom page discussed above, you should be sure that page includes navigation to other important pages on your site, such as About Us, Company History, Mission/Vision/Values and other similar pages. This gives attendees the opportunity to explore your brand at their convenience, and maintains the relevance of the landing page itself.
#3 Get Interactive
QR codes provide a unique opportunity to create an interactive experience for attendees before, during and after the show.
Sweepstakes entries, swag giveaways, test your knowledge quizzes, subscribe/sign-up, and the ability to set appointments with your representatives are all great ways to encourage attendee interaction before, during and after the show.
And if you already have interactive tools on your website, such as online ordering, ratings/reviews or product look-up tools, a QR code can quickly point an attendee to the tools that will help move them toward a buying decision.
#4 Promote Social Media Platforms
One of the best ways to build a brand is to highlight its abilities and services on social media platforms. Attendees can gain further insight of your company’s brand when they see its interactions with the community and the way it presents itself beyond trade shows.
QR codes that link to your social media accounts are a great way to build a deeper relationship with your customers and prospects. When a visitor decides to follow your company, they will continue to receive content from your business with all your future posts.
#5 Get Valuable Feedback
Learning what your customers value most is precious knowledge that fuels your business. By determining what trade show attendees like or dislike about your booth and ways in which it could improve, you can create a plan to make the next show even better.
Simply setting up a QR code to a questionnaire asking for honest and confidential feedback shows that your business is listening and willing to adapt to their needs.
#6 Promote Environmental Friendliness
While it’s always beneficial to have printed resources available for attendees to take home, using QR codes in place of literature can show customers you care about the environment – and save you money on shipping, storage and set-up/teardown labor!
This also saves attendees the hassle of carrying brochures with them on the show floor, or finding room in their luggage to take your literature home.
Want to Learn More?
Simply scan the QR code or complete the form below to reach out Rogers. With more than 75 years of experience in trade show and event planning, we’d be happy to help and honored to earn your business!
Rogers Helps Four Clients Power Up Their Brands at IEEE 2022
ABB, Hitachi Energy, Preformed Line Products, and JST Power Equipment did a great job promoting their brands and products at this year’s IEEE Show in New Orleans. The Rogers Company is honored to be a part of the trade show marketing plans of these great clients!
ABB had a sprawling 50’ x 90’ custom island to promote their new line of fire mitigation products and product offerings in the medium voltage transmission and distribution industry. A circular booth centerpiece featured a bear and cub made out of Legos to emphasize the importance of preventing wildfires. And check out that die-cut logo on the aisle. You’re right, ABB. Knowledge is Power!
Hitachi Energy’s eye-catching 50’ x 60’ custom island featured large format graphics matching the brand imagery found throughout their marketing. Promoting the strength of its brand through visuals and messaging, the booth also featured several a/v stations and ample space for visitors to explore. Nice booth, Hitachi.
Preformed Line Products utilized their 30’ x 40’ island by adding a 16’ x 20’ double-deck for hospitality and meeting space. They brought visual relevance to their products with simulated 14’ tall wood power poles and lines to showcase their broad range of energy and communications products. Nine-foot ceilings under the upper deck, large backlit graphics, and multiple product line kiosks brought it all together. Aren’t those glass insulators cool?
Last but not least, JST Power Equipment showcased their switchgear equipment in a classic 30’ x 30’ custom island booth that leveraged every corner to display their products. The center tower with a circular sign mounted on top gave them height to promote their brand while doubling as a locking closet. Large format graphics provide product info while the clean white finish and bright blue carpet really pop. Way to maximize your space, JST.
The Rogers Company completed the design, installation and dismantling, and labor management for each of these clients at IEEE 2022.
Thanks so much to the talented teams at ABB, Hitachi, PLP, and JST. We are thrilled to partner with you to make your shows a huge success!
The Institute of Electrical and Electronics Engineering (IEEE) hosts the IEEE Power & Energy Society (PES) Transmission & Distribution (T&D) Conference and Exposition – the world’s largest forum for sharing the latest technological developments in the electric power industry.
Looking for a great booth for your brand? Talk to an expert today!
Click the images below for a closer view
Rogers Raises the Roof with Tarkett at the 2022 SURFACES Show
Tarkett Home drew lots of attention with this one-of-a-kind trade show booth at this year’s International Surfaces Show. Made to look like a residential property, the space included a house, garage, and other backyard items that really resonated with B2B buyers at the show.
One of the coolest features, a printed fabric hanging sign, was rigged into position to simulate the roof of the house. The wood-framed house walls were covered with a 16’x24’ printed graphic to look like vinyl siding, while the inside of the house featured multiple displays of Tarkett’s products.
The garage finish was made with 4” wall base manufactured by Tarkett, and an ultra-short-throw projector displayed client content for “outdoor movie night”. Tarkett’s carpet, artificial turf, LVT tile, vinyl flooring and more were incorporated throughout the booth and in custom displays.
A pergola, bar, cornhole boards and dog bowls made the space feel like home.
The Rogers Company took Tarkett’s design concept and brought it to life in this unique 50’x50’ custom island booth. We also handled the I&D and managed the booth labor.
The SURFACES Show is part of the annual International Surface Event. It focuses on bringing together B2B buyers and sellers from around the world to see the latest products, trends and technologies in floor coverings and accessories.
We’d like to thank the team at Tarkett for this awesome showcase opportunity! We’re glad your booth was a big success!
Click the images below for a closer view
Kichler Lights Up for Designer Week Event
Kichler Lighting held a private event at their Dallas facility, and Rogers was lucky enough to partner with them for the occasion! This 4,000 square foot showroom was transformed into an immersive display of more than 125 fixtures in a variety of design styles and functions.
Designed to introduce new products to visiting interior decorators from across the US, Rogers worked with the existing walls and floors to create this inviting space. We also designed and produced the brand and product graphics scattered throughout. A reception and concierge desk welcomed visitors and helped guide them through this illuminating display.
The Rogers design team worked with Kichler to create the perfect layout. We also provided all the installation services. This innovative new space is now a permanent install at Kichler’s Dallas facility.
Thanks for trusting us with your brand, Kichler! We love your style!
Need inspiration for your corporate lobby or showroom? Contact a specialist for help!
Click an image below for a closer view.
Newell Boasts Multiple Brands at The Inspired Home Show 2022
At Rogers, we love helping clients create amazing customer experiences! And this Newell Brands trade show booth at the Inspired Home Show 2022 proves it!
This 70' x 110' space featured a custom double-deck booth showcasing several Newell Brands, including Rubbermaid, Calphalon, Mr. Coffee, Crockpot, Oster, FoodSaver, Ball, Sunbeam, Quickie, Coleman, Contigo, Bubba and more. Multiple brand-focus areas were created throughout the space, each with die-cut logos, shelving, backlit graphics and built-in storage. Video towers promoted the virtues of each brand, while large format graphics on each level drew visitor attention from the aisles and across the hall. The upper deck featured five conference rooms and a drop ceiling with recessed lighting gave the booth a retail feel. A large kitchen area with refreshments and places for visitors to sit and relax dotted the lower level.
The design team at Rogers worked with Newell to create this incredible booth.
Formerly known as The International Home + Housewares Show, the Inspired Home Show took place at McCormick Place in Chicago, March 5th-7th, 2022.
Many thanks to the talented teams and Newell and Rogers, who turned this vision into reality. We’re already looking forward to next year!
Click the images below for a closer view!
Rogers Acquires Lucarelli Designs & Displays
October 26, 2021 – Mentor, OH – The Rogers Company, an award-winning designer and manufacturer of branded environments, today announced its acquisition of Lucarelli Designs and Displays.
Lucarelli Designs and Displays provides design, fabrication, and production services of custom trade show exhibits, corporate interiors, and meeting spaces. Founded in 1981, Lucarelli has experienced tremendous growth, supporting over 400 clients and completing more than 8000 projects. This acquisition will enable continued growth and provide additional products and services to Lucarelli’s customer base.
As one of the top exhibit houses in the nation, The Rogers Company owns and operates more than 165K square feet of storage and fabrication space in Mentor, Ohio, and Las Vegas, Nevada. Rogers’ products and services include custom booth design, a large rental inventory, access to thousands of modular and portable booth properties, interactive, A/V and virtual technology, lead collection and tracking, roadshows and museum exhibits, corporate environments, and international reach. In-house design, graphics, production, I&D, and storage services round out the company’s suite of experiential marketing solutions.
Both based in greater Cleveland, Rogers and Lucarelli share more than proximity and industry. Dan Lucarelli, founder of Lucarelli Designs and Displays, got his start in the industry when Van Rogers, founder of the Rogers Company, hired him as a designer and sales representative in the 1970s. In keeping with this tradition, Rogers also hired the entire Lucarelli staff as part of the acquisition.
“We greatly value the existing relationships between the Lucarelli team and its clients. Bringing Bill Lucarelli and his team over to Rogers was a given,” said Rick Busby, President of The Rogers Company.
“This acquisition greatly expands our product and services offering,” said Bill Lucarelli, former President of Lucarelli Designs and Displays, now Senior Account Executive at The Rogers Company. “We are confident this merger will better serve our clients now and in the future.”
“At Rogers, we are proud of our reputation for providing world-class customer service,” added Rick. “We welcome the Lucarelli client base and look forward to exceeding their expectations for quality, value, and service.”
Trelleborg Wheel Systems Rolls Out a Big Display at the Farm Progress Show
Despite temps over 80 degrees F and even higher humidity, the show must go on! Trelleborg Wheel Systems welcomes visitors in a big way with this 140’x80’ outdoor booth at the Farm Progress Show 2021 in Decatur, IL. Rogers was thrilled to help with this set-up, including a large archway, multiple product displays, and flags galore so attendees could easily find this leading global polymer brand.
The Farm Progress Show connects farmers with leading ag-tech, implement, tractor, combine, and equipment suppliers.
Ceramics Expo 2021 Attendees See New Booths from Ferro and Schenck
It was a pleasure getting back on the show floor with these two great companies again! Check out their booths below!
Ceramics Expo is a conference and trade show focused on the latest developments in the applications and manufacturing of technical ceramics.
Schenck chose a reception counter and the Designer Series 20’ curved, backlit backwall with high-resolution graphics.
Ferro went with a 20' lighted backwall and eye-catching reception counter.
