When I first joined the trade show and exhibit industry mid-way through 2001, I was told that this was a “regional” industry.  Meaning that companies liked to do business with a local exhibit house in close proximity to their own…

Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So,…

Engage trade show booth visitors by integrating iPad technology into your next exhibit. The use of iPads in trade show exhibits is on the rise – and with good reason. This easy-to-use tablet can showcase videos, new products and demonstrations…

Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and…

Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks…

Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience. A distinct plan will ensure success before, during…

Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social…

QR codes are everywhere lately. Since they are a free and fun way to attract prospects, countless brands and companies are adding QR codes to their marketing strategies. Mobile use is skyrocketing and QR codes provide a simple way to…